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Google’s Chrome will alter cross-site cookie management, ‘aggressively’ tackle fingerprinting

The change stands to further shake up marketers’ remarketing, analytics and attribution efforts though the cookie is exceeding its shelf-life.

Needlessly to say, Bing announced coming modifications to your means its Chrome web web browser handles snacks and details fingerprinting on Tuesday at its I/O developer that is annual seminar. New tools in Chrome allows users to block or clear third-party cookies more effortlessly, Bing stated. The business additionally announced a web web browser expansion that will show additional information about parties tangled up in advertising deals and monitoring. (more…)